Topic :Technology
Purchasing A Real Estate Domain Name
Sharon Hassler, President, Go Get Experts
Thanks to speculators buying up the great domain names and reselling them for hundreds, thousands, even millions of dollars, you can rest assured that the best real estate domain names are taken. As a result, you probably won’t stumble across a domain name that will generate phenomenal traffic so let that dream go! For you, […]
The Technology To-Do List©
by Stephen M. Canale, Trainer, Speaker, Author
Too many choices? With constant advances in technology, the most difficult question facing the average real estate agent today is exactly which technologies they should take advantage first, which come last, and which ones might be a waste of time altogether. It would easy for most of us to assemble a “to-do” list of technology that […]
So You Think You Want A Website…
by Sharon Hassler, President, Go Get Experts
The 1990s saw a frenzy over web sites; every real estate agent had to have one. Costs were excessive and results were mixed. Eventually the urgency passed, and web sites became part—not the focus—of an overall marketing strategy. With more options and better pricing today, now is the ideal time to incorporate the Internet into […]
Real Computer Support in Real Time
by Stephen M. Canale, Trainer, Speaker, Author
Few phrases can bring as much anxiety to the computer user as “Contact Tech Support”—and for many good reasons. For some, this phrase means endless “hold” times with little hope of a favorable outcome. To others, the expectation is a broken conversation with an outsourced third-party somewhere overseas. As one reader recalled a past support conversation, […]
Automating Your FSBO Research
by Stephen M. Canale, Trainer, Speaker, Author
After managing (and then owning) a real estate office for years, I’m convinced that one of the biggest obstacles that prevents agents from prospecting as frequently, and consistently, as they should is the time consuming task of tracking down For Sale By Owner’s (FSBOs) through the local paper. In the last several years this task has […]
Emailing Large Files with YouSendIt.com
by Sharon Hassler, President, Go Get Experts
The website service, YouSendIt.com, may have equal application for both personal and business communication. Along with giving you the ability to send large files, YouSendIt gives the email recipient the option of visiting the website to download the file—which I consider a simple courtesy. If your friends email you huge attachments that tie up […]
NY Times: Do-It-Yourself
Websites to Cut Agent Business
by Sharon Hassler, President, Go Get Experts
A friend just sent me an article from the New York Times that predicts two new websites will cut into the real estate agent business, 2 Web Sites Push Further Into Services Real Estate Agents Offer, Feb. 8, 2006. Another death knell. While it’s true more and more consumers do their research online, there are […]
The Competitive Edge—Winning With Technology in Real Estate
by Stephen M. Canale, Trainer, Speaker, Author
The Age Of Apprehension The march toward the promise and potential of modern technology is everywhere. If you’ve been to a trade show or convention; read anything in print, listened to the radio, turned on your TV or even been to the mall, you know that absolutely everyone is either using or selling technology. It can […]