Topic : Marketing
Marketing Facts: A Special Report on
How to Start Marketing
by Laura Culver, Director of Sales Development, InTouchToday.com
Market Where It Makes Sense Spend your marketing dollars first where it makes the most sense—stay in touch with past clients and your personal sphere. These people know you and/or have done business with you. If you’re not staying in touch with this group, you’re giving business away to competitors. When marketing to a cold list, the […]
The Seven Rules of Maximum Synergy Marketing For Less Stress
by Dave Hershman, OriginationPro Mortgage School
The more business one originates, the more time one must spend taking care of the business. There is no breaking this cycle and for busy producers this leaves a minimum of time to spend marketing. The only real solution is to make sure that every action achieves maximum results through the use of synergy. We […]
Visibility…The Real Bottom Line
by Jeffrie Story, Certified Sales Executive (CSE)
Unleash Your Sales DNA®. Is it just “who you know” that gets you the business? Hardly. Believing that is like mixing cake batter and not putting it in the oven. And cake batter is also hard to frost, so you don’t get either cake or frosting in your life. What counts is staying visible. That’s the […]
Seven Ways to Boost Your Business Image
by Debbie Allen, Allen & Associates Consulting, Inc.
1. See your business through your customer’s eyes. Keep a strong focus on your customer base. Pay close attention to their needs and concerns. Study the diversity of different genders and generations. One-size sales and service no longer works in the marketplace. 2. Create a “Unique Selling Proposition.” Your logo, professional image and catch phrase must […]
How To Stop Chasing Prospects Forever!
by Frank Rumbauskas, FJR Advisors, LLC
Perhaps the biggest challenge faced by salespeople is the problem of chasing prospects. In this article I’ll explain exactly why that happens, and how you can avoid it entirely and make prospects chase you instead. I once heard Donald Trump say, “In selling, you must never appear desperate. As soon as you look desperate, it’s over.” A […]
Want To Sell More Houses?
Choose Your Buyers!
by Linda Brakeall, Author, Trainer, Sales Coach
As Realtors, we are all too accustomed to working with any buyer that calls us, or even wanders across our path! That approach, or lack of approach, is not an effective use of your time. Statistically, out of any five buyers picked at random, one will be “your” buyer. That one will absolutely love you, follow […]
Dramatically Increase Sales
With The KISS Test
by Frank Rumbauskas, FJR Advisors, LLC
We’ve all heard the term KISS at one time or another: “Keep It Simple, Stupid.” However, the majority of salespeople violate this basic principle more often than not. Let me start with some examples of what I’m talking about. At one position I held, I sat next to someone who could have been a top salesperson. […]
Five Proven Email Strategies
To Get a Bigger Piece of the Pie
by Dan Gooder Richard, Gooder Group
Tips from the 14th new rule of online marketing: Old Rule: Content is king. New Rule: The right customer-focused content is king. The real estate industry has enjoyed four consecutive years of record sales volume and skyrocketing home prices in many markets. Due to the growing population, historic low interest rates and a healthy economy, the rate […]