Topic : Marketing
Why Put the “Personal” in “Personal Marketing”?
by Don Hobbs, Hobbs/Herder Advertising
You walk into a store. A salesperson rushes over and immediately asks, “Hi, can I help you find something?” Your reply? Chances are, you’re “just browsing.” Even if you intend to make a purchase, no one wants to be marauded the moment they step foot inside the store. Realtors do this, too. In fact, it’s one […]
Successful Farming Tips
Reprinted Compliments of Fidelity National Title Company
Successful farming should be the cornerstone of every agent’s marketing efforts. Top producers say this is the key to acquiring new leads, as well as keeping repeat business. Set Up a Database for Your Farm Areas. Create a profile of each home in the farm. Whether on your computer or just in a rolodex […]
10 Ways to Take a Listing This Week!
by Jim Remley, Speaker, Author, Consultant
Imagine walking into a large supermarket. A well dressed clerk notices you as you come through the door and introduces himself. He is a nice enough guy, but what he tells you next is so shocking and so down right unbelievable that you almost fall over in your tracks laughing. What he just said can’t […]
Testing Your Way to Prosperity
by Shawn Meldrum, Mortgage Marketing Tips
I have always enjoyed talking to a Realtor® friend of mine about his father-in-law’s business. His business is gold mining, and he has been involved in it full time for nearly his whole life. My friend has a good relationship with his father-in-law and often spends time helping him in this business and has learned […]
7 CRM Strategies to Turn
Today’s Clients into Tomorrow’s Referrals
by Dan Richard, Gooder Group
Tips from the 11th new rule of online marketing: Old Rule: Market share is paramount. New Rule: Lifetime share of customer is even more valuable. You can’t buy customer loyalty. But you can earn it. Loyal clients aren’t simply the by-product of doing your job well. That will get you a roomful of satisfied clients who may […]
Teaming Up for Business
by Walter Sanford, Speaker, Trainer, Coach
Lenders Can Be A Great Part of Your Prospecting Strategy. When prospecting for new business, why not seek the help of people who depend on you for a large part of their income? I’m thinking primarily of lenders. Back in the days when I was listing and selling full-time, I always tried to involve John, my favorite lender, […]
Out of Control: 3 Deadly Mistakes
Agents Make with Their Careers
by Don Hobbs, Hobbs/Herder
Between myself and others on our staff who frequently talk with brokers throughout the country, we tend to hear the same things over and over again, from Florida to the Pacific Northwest, from Maine to our own backyard here in California. Then, with a little analysis, we can identify trends and patterns in the industry, […]
Profile of the Successful Realtor®
by Linda Brakeall, Author, Trainer, Sales Coach
I’ve been involved in a number of studies that tried to figure out why top agents are top agents. Do they have a common educational background? No. Good ones have high school diplomas, masters and doctorates. No correlation. Similar previous careers? No. One of the best agents I know used to teach baton twirling. I doubt if […]
Show and Tell…Visuals that $ell
by Sandy Dixon, Interior Arrangements, Inc.
Most buyers are visual and have difficulty envisioning how a home could look with their furnishings in it. Many will cross a house off their list simply because of terrible photos in ads, MLS listings and on the virtual tour footage. They may even think that the home is in poor condition and not worth […]
How to Find A Niche for A
Long-Term Sustainable Advantage
by Greg Herder, Hobbs/Herder Advertising
Agents, both rookies and veterans, constantly come up and ask me what’s the hottest new marketing angle that they can use to differentiate themselves? I always tell them the same thing, it’s not hot, it’s not new, but without a doubt the best way to succeed in real estate is to find a niche that […]