Topic : Marketing
Automating Your FSBO Research
by Stephen M. Canale, Trainer, Speaker, Author
After managing (and then owning) a real estate office for years, I’m convinced that one of the biggest obstacles that prevents agents from prospecting as frequently, and consistently, as they should is the time consuming task of tracking down For Sale By Owner’s (FSBOs) through the local paper. In the last several years this task has […]
Unique Luxury Homes: Selling A Lifestyle!
by Jim Remley, Speaker, Author, Consultant
Imagine listing a 40,000 square foot home which lists as just a few of its amenities: five swimming pools, an eight limousine garage, and a mosaic floor made of 24-karat gold leaf in the downstairs study. Hard to imagine, isn’t it? Now imagine the price - $134 million U.S. dollars. The estate named Updown Court […]
Playing the Match Game: 3 Critical Areas Where You Must Match Your Market
by Don Hobbs, Hobbs/Herder Advertising
I walked into a real estate office recently and was amazed at what I saw. The front desk receptionist was wearing jeans shorts and a tank top. Some agents were walking around in t-shirts and shorts. I thought to myself, “Don’t these people realize the importance of a first impression?” Unfortunately, this scenario is not […]
Prospecting: The Fastest Way to Generate New Business
by Jim Gillespie, America's Premier Real Estate Coach®
While Jim Gillespie specializes in coaching commercial real estate agents, his comments here apply to residental agents, too. When we begin our careers as commercial real estate agents, prospecting is often the activity that occupies most of our time. We don’t have any transactions we’re working on and we may not know of anyone who’s looking […]
Five Steps to Finding Your Niche
by Laura Culver, Director of Sales Development, InTouchToday.com
You’ve read articles extolling the virtues of niche marketing. First time buyers; loan products; geographic farming, you name it - every one of them highly lucrative if you just tap into them. It sounds so easy. You glean tidbits of how to build a niche from those articles, and use the ideas to try and […]
Getting the Most Out of Memberships… in Anything!
by Linda Brakeall, Author, Trainer, Sales Coach
All too many people join an Association or a Chamber of Commerce, attend three meetings, drop out and say: “What a waste of time!” Effective use of Chamber and Association memberships—like life—starts with giving: Go up to a stranger, stick out your hand, say, “I don’t think we’ve met before. I’m __________.” Chances are said stranger will […]
Using Key Performance Indicators to Supercharge Your Effectiveness
by Greg Herder, Hobbs/Herder Advertising
Key Performance Indicators (KPIs) are like the instrument panel in your car’s dashboard, but instead of telling you how your engine is operating and how fast you are going, a set of real estate KPIs will tell you how well you are doing today and give you a very accurate prediction of what the next […]
Achieving What You Really Want in Your Business
by Jim Gillespie, America's Premier Real Estate Coach®
While Jim Gillespie specializes in coaching commercial real estate agents, his comments here apply to residental agents, too. I still remember something I heard in a seminar I attended in June of 1985 that remains quite profound to me to this day. The leader of the seminar said to the audience, “You either have what you […]
Signature Selling
by Jim Remley, Speaker, Author, Consultant
Have you ever experienced a work of art? Perhaps it was a painting that took your breath away, or a piece of literature that stirred your emotions. Just as likely it may have been a mesmerizing photographic, or even a piece of captivating music. Now think carefully, once you were done soaking the experience […]
Whatever Happened to Testimonials?
by Walter Sanford, Speaker, Trainer, Coach
As you know, third party endorsements really can be a valuable tool to help you build credibility and value in a competitive real estate market place. Remember that you have to have lead-generation tools in place, implement them, prepare a CMA, and make presentations. With all that, if you don’t get the listing you can […]