Topic : Marketing
Why Positioning is So Important for Your Real Estate Success
by by Jim Gillespie, America's Premier Real Estate Coach®
Throughout your real estate career the term “Positioning” refers to how you’re perceived by your clients and prospects through the reputation and image you’ve created of yourself. Ideally you want your clients and prospects to perceive you as the best choice they could ever make in a commercial real estate agent, before you ever walk […]
Real Estate Websites: Online Directories
by Sharon Hassler, President, Go Get Experts
Online directories are today’s version of the traditional Yellow Pages. In fact, you’ll find YellowPages.com on the web along with industry-specific directories for every vocation from attorneys to zoologists. These directories differ in the amount of information they allow you to post, the search options they offer and the fees they charge. Costs for directories […]
Purchasing A Real Estate Domain Name
Sharon Hassler, President, Go Get Experts
Thanks to speculators buying up the great domain names and reselling them for hundreds, thousands, even millions of dollars, you can rest assured that the best real estate domain names are taken. As a result, you probably won’t stumble across a domain name that will generate phenomenal traffic so let that dream go! For you, […]
How A Cooling Market Can Be Good News for Your Marketing Campaign
by Don Hobbs, Hobbs/Herder Advertising
Concerned that the market won’t come back any time soon? Here’s an article from Don Hobbs with his usual good tips and comments that he published in the summer of 2004 that applies today. Reading this article, you would think he just finished it which should remind you that the market is cyclical, and this […]
Becoming the “Broker for Life” for Your Clients
by Jim Gillespie, America's Premier Real Estate Coach®
While Jim Gillespie specializes in coaching commercial real estate agents, his comments here apply to residental agents, too. When we begin our careers as commercial real estate agents we normally don’t have any clients or prospects at that time. So we begin prospecting to locate people we can begin working with, then we work on closing […]
Upscale Home Marketing: Five Simple Steps to Success
by Jim Remley, Speaker, Author, Consultant
Well now you’ve done it! You’ve gone and taken a luxury home listing. Pop the cork on the Champaign , buy a new suit, and dust off your polo gear (you do have polo gear, right?) because today is truly an exciting day, after all it’s not everyday that you land a big juicy listing, […]
I Gotta an Itch to Niche
by Walter Sanford, Speaker, Trainer, Coach
I was always excited to tell my prospective clients why they should consider my services! To elevate my message above the din of numerous competitive agents I constantly sought groups of clients with special needs that were grouped using specific criteria. As the criteria became more unique there was less competition! If the criteria was […]
You Need An Infomercial!
by Linda Brakeall, Author, Trainer, Sales Coach
What is an infomercial? It’s a commercial for your business that doesn’t sound like a commercial. It sounds more like information. Thus: infomercial. What is your specialty? What do you know more about than the average Realtor? What could you use as an educational ploy in order to demonstrate your expertise? It might be the local resale […]
So You Think You Want A Website…
by Sharon Hassler, President, Go Get Experts
The 1990s saw a frenzy over web sites; every real estate agent had to have one. Costs were excessive and results were mixed. Eventually the urgency passed, and web sites became part—not the focus—of an overall marketing strategy. With more options and better pricing today, now is the ideal time to incorporate the Internet into […]
The Secret to Becoming an Industry Rock Star
by Timothy P. O'Brien, Esq., Speaker, Coach, Trainer-The Personal Branding Group
Make no mistake—a great personal brand beats great talent every time. Purists hate to hear this, but it’s true. Think about the most high-profile people in your profession. Are they typically heralded for their scholarship? In most cases what these stars are known for is their individual identities. Their names are synonymous with a particular […]